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Protection of Multimedia Works under the Copyright Regime



In the eyes of a law, intellectual property is part of intangible or incorporeal property, or what is invisible and intangible, such as contractual, obligations, and intellectual rights. It is the area of law that deals with all of humanity’s intellectual work.Property rights must be understood in an increasingly digital environment, where knowledge is becoming the foundation of society, so that we can not only respect but also preserve others’ creations.Multimedia information is becoming increasingly limitless thanks to rapid technological advancements in computers and the Internet. Multimedia information can be created, adjusted, and appropriated by people of diverse backgrounds all around the world. Multimedia have essentially brought a new era of communication and data flow, which has had a huge impact on society. In the multimedia position, innovators have additional opportunities to create content. In addition, the licensed invention law plays an important role in ensuring the value of multimedia works. However, it is difficult for the legal framework to react to changes in the organization and content of multimedia works. Let’s look at how copyright laws help in protecting multimedia and the advancement of the same.

What is Multimedia?

Within the business community, the phrase “multimedia” has a variety of interpretations and definitions.Because the intended application of multimedia in each business necessitates that certain characteristics of multimedia are more relevant to each industry than others, different definitions of multimedia exist.Despite our reluctance to give multimedia a single definition, most industry groups appear to realize that major legal concerns arise when it comes to the ownership and usage of pre-existing material in multimedia output.

Let’s put multimedia as an interactive software that includes numerous types of audio, video, graphics, text, animation, photography, and special effects and is stored and sent in digital form for display and performance on computer-controlled video screens and sound systems.Multimedia, in its broadest sense, is a type of interpretive system that provides a wider range of information. It can, for example, position at work in many contexts, such as timeframes. It allows for comparisons and comprehensive examinations, such as microscopic level detail. It also encourages the use of cutting-edge learning technologies and feedback systems, such as web-based participatory spaces.Significantly, the expansion of media channels has made it feasible to assist collection, distribution in a variety of methods, for instance as an online catalogue or in a CD. While multimedia licenses can cover any sort of intellectual property right, the majority of licenses that include images, film, video, audio, graphics, text, and animation will always create copyright and publicity issues.

What is protected by Copyright?

In terms of copyright, it’s worth noting that rights management is a broad topic that now incorporates features of digital media.Intellectual works are those made by humans and expressed or published through a certain communication medium in order to be known. If all other factors are equal, a moderate level of control over access to such works is advocated, made all the more explicit because of the possible benefit.

There are three primary dimensions of the copyright environment:

  • Copyright rights (what can be protected by copyright) and exceptions (for example, copies for internal use or public libraries);
  • Copyright enforcement (punitive measures for creating unauthorized copies and dealing in circumvention devices); and
  • Copyright monitoring (exploiting of rights). The usage of technical solutions known as Digital Rights Management (DRM) technologies can help with rights management in the online environment.

With the growth of the Internet, various file sharing services have emerged, making copyright control more difficult and complex every day. As a result, there is a growing demand for specific technologies that allow for the tracking and trace the work’s authorship through technological solutions such as digital watermarks.Even so, the widely accepted concept of “fair use” poses extra hurdles, because it is not always clear what constitutes permitted use.

Multimedia and Copyright

Multimedia can be protected by Copyright in the following categories: literary (software), artistic (images), cinematographic films (films or videos), dramatic work (plays), sound recording (musical works), and pictures. The multiplicity of rights accessible to copyright owners under the purview of multimedia makes it difficult to protect the rights of authors and owners of copyright.

What constitutes  infringementof multimedia:

  • When a creator’s work is copied without their due consent.
  • If someone distributes the multimedia product except for purposes other than educational.
  • Making prints of literary or creative works without the creators’ permission.
  • When any sound recording is dubbed or sold through any multimedia product without the creator authorizing it.

How Copyright is changing for Multimedia

Initially, the traditional copyrighted material was used to build copyright laws and cases.Because multimedia is continually evolving, it is difficult to apply copyright laws to it. As a result, a new approach for multimedia copyright protection is being pursued. The problems of expanding present copyright laws should overcome by a well-designed copyright model and technology.

Copyright rules were primarily designed for large manufacturers with a considerable economic presence, such as film studios and publishing houses and record labels. On social media, copyrightable material is constantly created, distributed, and modified (derivative work). As a result, identifying and protecting copyrights for both original and derivative work is critical.

Identification is the initial step in this procedure.Because social media makes it easier to transmit creative works, the requirement for legal protection for multimedia may eventually spread to individuals in the near future as social media becomes a prevailing life standard.


The Internet, like computer innovation in general, has changed how multimedia material is created, altered, and disseminated. As a result of these changes, a legal structure that can deal with the value and unpredictability of multimedia has become necessary.While copyright rules, which govern the articulation of a work, have been used to handle this task, traditional copyright application examples cannot be directly linked to multimedia. As a result, there has been stress and complication. New copyright approaches for safeguarding multimedia are being developed, but they will undoubtedly necessitate tremendous expenditure and effort.

Social media proliferation has increased not just the volume and volatility of multimedia, but it has also shifted the focus of multimedia creation away from real organizations and toward people. Previously, copyright law and computer technology were primarily concerned with the protection of multimedia development by major market influencers.A significant shift in the copyright assurance framework necessitates a response for a large number of individual clients rather than a few major multimedia corporations.


Contributed by:– Nidhi Jha, Legal intern at LLL

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